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Unless you're a woman, #TakeABackseat
Project type
Reel Trend
Date
March 2024
Location
India
Come every Women's Day, brands opine on how women should lead the way. This time, we simply did it; with women drivers speaking their heart out to India.
2 days prior to Women's Day, a PSA video (riding on an existing social trend) was released by Uber India featuring women drivers sharing one message for those who co-drive with them (unwantedly).
Kripiya karke #TakeABackseat
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