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Uber India's green route
Date
June 2023, September 2023, December 2023
Role
Idea Conceptualiser, Script Writer, Campaign Lead
10 years of Uber driving India forward, it wanted to take a greener route with the launch of its new category - Uber Green, starting with Mumbai. An EV with 0 carbon emissions and a 100% greener tomorrow. The task at hand? Create an activation on the streets of Mumbai, that everyone will talk about. Even those who book an Uber to commute.
The solution? We took made our Uber Green cars literally Green. A fleet of 15 Uber Green cars were decorated with discarded leaves from local florists to spread a breath of fresh air across the city while making it difficult to miss. Commuters took to social media to laud Uber's green move and were excited to book their way into a greener tomorrow. Given the success of this activity, it was also executed in Delhi and Bangalore.
