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Beds for bedless Cricket fans in World Cup '23
Project type
On-ground Activation
Date
October 2023
Location
Ahmedabad
Role
Campaign Lead
14th October, 2023
A day where 2 most loved cricket teams 🇮🇳 and 🇵🇰 were to battle for the ICC World Cup on Indian soil.
220 million fans were anticipated to stream the match of the decade, and only a 132,000 lucky fans would watch it LIVE from the stadium in Ahmedabad. Leading to the biggest hotel room shortage with skyrocketing tariffs in history.
The bedless fans even took to booking hospital beds; until Uber India decided to rescue these fans with a limited edition stay-on-wheels. A fleet of Uber Campers were created exclusively for this iconic match.
Anyone with a valid ticket to the match could reserve the camper for Free by sharing the loudest cheer for Team India on a placard. All they had to do was tag @uber_india.
And, the internet went nuts!
13,360+ entries in just 60 hours
330 million+ impressions
3.3 crore in earned media during the match
25+ channels free media coverage
20+ mentions by brands
