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Creating brand love in a well established market is a task. Much more when your brand name is too ‘unique’; for the existing buyers to flex and potential buyers to consider it. But, when you have the best smartphones features ever, the brand becomes cool automatically, and, so does the brand name.
Taking the self-aware way, we took Bollywood stars Jhanvi Kapoor & Vijay Devarakonda to freely mock the brand name in a digital commercial. And, doubled down with an accidental new phone series launch on the celebrities social feeds.