Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
AnEK x BookMyShow
Project type
In-app digital activation
Date
May 2022
Location
India
Anubhav Sinha's thought-provoking film AnEk - a mission India peace film was set to release in May 2022. Of course, the task at hand was to promote the film.
Not taking the conventional route, we collaborated with Book My Show to invite every Indian thriller movie fan to watch AnEK in theatres.
With BookMyShow’s tech team, we gathered data of customers over 3 months from the movies they watched, to the location, time and date of watching.
Using DeepFake Tech with Rephrase.ai, a personalised video ft. Joshua aka Ayushmann K was created to target BookMyShow users one day in advance of the movie release.
Joshua aka Ayushmann K invited every viewer to join the mission in theatres the next day. Kyunki jeetega kaun? Hindustan!
